Meet the Nuu-Muu Team

Dream bigWe welcome your questions, photos, comments, and stories. We'd love to hear where you live and what you like to do in your Nuu-Muu.

Ashley Fullenwider, Choreographer
ashley@nuu-muu.com
(360) 224-0494

Matt Krogh, VP of Everything
matt@nuu-muu.com
(360) 820-2938

Christine Nienstedt, Founder and Creative Director
christine@nuu-muu.com

*Photography by Dylan Beeson Photography

*Web design by Sarah Kirk Design

*Web code by {zdm} Consulting



Our Story

ChristineNuu-Muu began a bit by accident. One sunny October day, founder Christine Nienstedt ran a half-marathon wearing an old polyester dress, missing her best time by 14 minutes but smiling her way across the finish line. Fellow runners and spectators commented lavishly on her attire, wondering where they could find one. After a little post-race sleuthing, Christine found the world had a disturbing lack of whimsical exercise wear. She haphazardly Googled her way from there to business ownership, with the gracious support of many wise and patient friends.

Enter Ashley Fullenwider, one of said "wise and patient friends" and, appropriately, the first person Christine ever saw wearing a dress on a bike. Ashley became a co-owner of Nuu-Muu in 2008, merely making official her ongoing support of and delight in the business of Nuu-Muu. Her husband Matt was the next to sign on, sick of simply watching all the fun from the sidelines.

Ashley and Christine have been friends for 12 years. They have biked many miles together over quite a few daunting mountain passes, often in dresses, and absolutely always in search of the perfect meal. (They have found quite a few.)

Christine lives in Boise, Idaho with her husband Drew and their two delightful daughters. Her favorite pastimes are running in the Boise foothills, river trips in the family raft, and biking anywhere near a winery.

Ashley lives in Bellingham, Washington with her husband Matt and teenage (!) daughter. She plays Ultimate frisbee and loves to ride her zippy, trusted steed, Zelda.